Now that you know why it’s important to issue certificates, you might want to try your hand at designing it. You must also be very eager for it to give your business a massive boost.
But designing a certificate won’t be fruitful if it doesn’t stand out. Plus, it also needs to bring out your brand in the most appealing way. Creating a certificate design that’s both attractive and effective at the same time can definitely be a challenge.
Several schemes and tactics come to play while crafting the perfect certificate. For, you need to create one that wows the audience while capturing your company’s essence in the most subtle but innovative way.
Thus, as you can see, designing a certificate is a very serious business, if you want to draw some benefits from it. And so, it’s very important to explore the strategies that hold the torch to the most effective certificate design.
Vital Steps to Design a Certificate that Stands Out
For the ones who are ready to design a certificate, here are a few tricks to play for it to stand out among all its companions:
Choose the Right Background
An appealing background is the first priority for designing the ideal certificate. The right background has the power to endow your certificate with a creative twist while throwing light on your brand.
Hence, make sure that you choose a background that’s compatible with your brand’s image and can bring out all the design elements spread on it. It must be subtle, yet vibrant. A background with bright colour, bold fonts, sharp patterns, proper illustrations, fitting icons, etc. is likely to catch the fancy of the beholder.
You can also consider employing some images related to your organisation as a part of the background. It can help personalise your certificate and bring more integrity to your brand.
Incorporate Your Branding
The next important step to certificate designing is to incorporate your branding. It’s no use denying that you want to employ your certificate to promote your brand while appreciating its owner. Hence, you need to ensure that you do it with grace.
Add your logo in the most visible way possible without disrupting the elegance of the design. Slipping in your brand theme, colour, tagline, image or any other design elements that can capture its spirit into the certificate is also a great idea.
Incorporating your brand into your certificate design is an effective way to ensure that its holder remembers your organisation long after collecting their certificate.
Monitor the Font and Colour Scheme
Then comes the task of monitoring the font and colour scheme for your certificate. The scheme must reflect the brand’s image so that the design can cater to the visual authenticity of your brand and become an integrated part of its promotion and marketing.
Hence, you must choose to include only those fonts and colours that complement each other and encapsulate your brand. The choice of classy font and sophisticated colour also signifies the level of appreciation, confirming that the recipient get the recognition they deserve. Plus, the colour combination of the background, font and design elements must match up too.
You must also keep in mind that your certificate mustn’t look cluttered with too many fonts or get drowned in colours. This will ensure that you communicate the core message effectively without appearing to be disoriented or unprofessional.
Fill in the Key Content
Next in line is the step where you fill in the key content to provide the crucial information a certificate is expected to hold.
Hence, it must contain points like the title of the certificate, the reason for awarding the certificate, full name of the recipient, timeline of the issued certification, unique ID, signature of the issuing committee, etc. The details may, of course, vary depending upon different factors. But the fact remains that it must hold all the key information as a part of its design.
This vital process ensures that the certificate remains a memorable one for its proud owner.
Introduce Decorative Elements
Introducing some decorative elements in the design can make the certificate come alive with elegance while offering it a professional look. To contribute to the aesthetic value, such visual elements must blend in with the design naturally and not appear as being forced or irrelevant.
So, consider inserting small illustrations or unique designs elements connected to your brand or related to the significance of the certificate. Tiny icons and catchy graphics like a badge or a trophy, or a design feature like a specific frame or border, can give your certificate a novel look.
This little gesture can go a long way into building the mood of the design and matching the feeling of its recipient.
Perform a Final Check
After you are done designing your certificate to the best of your ability, it’s time to perform a final check.
Now, look at the certificate as a complete document and check its design, order, clarity and features as a whole. Then, verify the details twice and see if they match visually and if all the elements are lined up in a logical and creative way.
In short, check whether your little piece of art is aesthetically pleasing and is completely devoid of mistakes. This is a vital process to ensure that nothing remains to be changed in the design and your certificate goes to print completely error-free!
Send it for Printing
Once you are completely sure of your designed certificate, there is nothing more left to be done other than sending it off to print.
But before that you must decide on the few printing essentialities like the size of the certificate, kind of paper to employ, cost of production and the like. Also, you must choose a professional designer or printer to print your certificate.
Planning all these beforehand ensures that the end result match up to your brand’s standards and the issued certificate is ready to charm its proud owner.
So, these were by far the most effective practices to design a perfect certificate that people will be proud to display on their walls.
A well-designed certificate is the key to enhance the authenticity of your organisation and invite attention towards your brand. Hence, designing a certificate shouldn’t be taken lightly at all. Instead, you must put in great thoughts and fine efforts while creating a certificate design for your business.
And if you find it a little challenging to formulate every strategy into it, feel free to get in touch with us at Passion Dart. For, we are always here to bring you one step closer to your design.
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